Virgin Voyages
social Media Content Creation
ROLE: DESIGNER, ANIMATOR, & VIDEO EDITOR
TEAMS: SOCIAL MEDIA & PAID SOCIAL MEDIA
TOOLS USED: PHOTOSHOP, AFTER EFFECTS, & PREMIERE PRO
The social media team at Virgin Voyages is responsible for creating original content for 4 ships that sail to hundreds of destinations worldwide.
As Social Creative & Design Manager I deliver high-quality, high-impact videos, graphics, and other social-first creative that highlights the brand's unique ships and extensive itineraries.
graphic Design
In my role with Virgin Voyages, I've been actively involved in graphic design, enhancing the brand's visual presence on social media. I've played a pivotal role in designing innovative carousel posts, editing photos to enhance visual impact, and creating meme-like content that strongly resonates with our audience. Additionally, I've curated a diverse range of captivating Instagram stories, consistently researching and incorporating new features to ensure a dynamic and engaging experience. My work aims to not only maintain but also elevate the aesthetic of Virgin Voyages, delivering a visually compelling and unforgettable journey that inspires our audience to book a holiday.
Immersive Carousel Experience on Instagram
Creating a new style and approach to the way we promote new itineraries and experiences on board. Dynamically using the carousel feature on Instagram to create a connected experience of a day at sea.
View the full post on Instagram here.
In-Feed Posts
These posts are crafted with a focus on social-first design, aligning visual storytelling with brand objectives. By leveraging platform-native formats, they spark connection and drive meaningful engagement to Virgin Voyages audience.
Instagram Stories
Through carefully curated images, each story I create unfolds to share the excitement of a new experience or highlight the unique moments our Sailors cherish while on board our ships.
To enhance the appeal and engagement on social media, I produce a mix of still and video content for our Instagram Stories. You can find the still content directly below, while the video content is further down the page.
Video Editing
From crafting impactful in-feed social videos to creating dynamic videos for stories, my focus has been on delivering engaging content that resonates with our audience. Recognizing the significance of staying current, I consistently research trending audios and swiftly adapt to new styles, ensuring our video content remains not only visually compelling but also aligned with ever changing trends.
Dynamic Videos for Stories
In short yet impactful clips, I look to encapsulate the complete Virgin Voyages experience within Instagram stories – from the captivating allure of our itineraries to the exclusive excitement of launch events. My work on these stories aims to provide a snapshot of the 'epicness' of Virgin Voyages and drive consideration for the brand.
animated Gif Stickers
For all major launches, events, and holidays at Virgin Voyages a set of playful stickers is commissioned to be distributed on GIPHY and used across all social platforms — primarily Instagram Stories.
See them all on GIPHY here.
