University Motors
YOUtube CONTENT CREATION
ROLE: cinematographer, VIDEO EDITOR, & SOCIAL MEDIA MANAGER
TOOLS USED: SONY A7III, RODE MIC, PHOTOSHOP, & PREMIERE PRO
University Motors provides in depth instructional content to those looking to restore and care for classic British cars, led by John Twist, a well known figure in the MG world.
This series was created to revive University Motors online instructional videos with a familiar, yet refreshed brand image.
I was able to utilize John Twist's vast amounts on knowledge to create compelling videos and thumbnails that grew subscriber counts by the thousands over a few short months.
Content was regularly captured and edited together within a few days to maintain a YouTube positing cadence of 3 videos a week. The channel has gathered over 10 million channel views and 26,000 subscribers to date.